Visual Specialist
Marketing & Creative Strategist
Hi. I’m Aaron Lee, a multidisciplinary marketing creative and photographer based in State College, Pennsylvania. I am a passionate creative driven by the integration of design and technology. I seek to bring meaning into creative work.
Creative Director
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Photographer
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Digital Marketing
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Branding
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Social Media
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Editor
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Creative Director ✦ Photographer ✦ Digital Marketing ✦ Branding ✦ Social Media ✦ Editor ✦
My Work
Uber Eats
Visual Brand Strategist
As a Lead Marketing Visual Specialist at Uber Eats, I played a pivotal role in crafting compelling visual content that enhanced brand storytelling and strengthened Uber Eats presence as a leading SaaS platform in the food delivery industry. I worked closely with partners and the marketing team to develop engaging imagery that aligned with Uber Eats brand identity and strategic initiatives. By leveraging advanced photography techniques and post-production expertise, I delivered high-quality assets for the Uber Eats app, digital marketing campaigns, and social media channels, ensuring visual consistency across all platforms. My contributions helped drive user engagement, boost conversion rates, and elevate Uber Eats market positioning through impactful, story-driven visuals.
DoorDash
Lead Marketing Visual Specialist
As a Marketing Visual Specialist at DoorDash, I was responsible for creating high-impact marketing visual content that elevated brand storytelling and reinforced DoorDash’s position as a leading SaaS platform in the food delivery industry. I developed visually compelling imagery, aligning with DoorDash’s marketing strategy and brand identity. Utilizing advanced photography techniques and post-production expertise, I produced high-quality assets for the DoorDash app, integrated marketing campaigns, and social media platforms, ensuring consistency and authenticity. I played a key role in shaping visual narratives that drove user engagement, increased conversion rates, and enhanced DoorDash’s reputation as an innovative technology-driven marketplace.
Aaron Lee Photo + Film
Director of Creative & Digital Marketing
As the Director of Creative & Marketing at Aaron Lee Photo + Film, I lead a team of skilled creatives in producing high-quality imagery and directing film projects that align with client objectives and brand storytelling. I collaborate closely with clients to translate their vision into compelling visual content, ensuring a seamless and impactful creative execution. Additionally, I spearhead digital and social media marketing strategies, leveraging data-driven insights to drive brand growth, enhance audience engagement, and expand our client base. Through a strategic approach to visual communication and marketing innovation, I ensure consistency, excellence, and measurable results across all creative initiatives.
Boal City Brew
Visual Specialist
As the Lead Creative Product Photographer for Boal City Brew in State College, PA, I directed all aspects of product photography and visual branding to showcase the brewery’s unique identity. By conceptualizing and executing compelling imagery, collaborating with marketing teams, and applying advanced technical expertise, I elevated the brand’s presence across various platforms. My leadership in creative direction, mentorship of team members, and meticulous project management contributed to increased customer engagement, enhanced brand recognition, and measurable business growth.
PURE BARRE
Co-Owner/Digital Marketing Manager
As Co-Owner & Digital Marketing Manager of Pure Barre - State College, I played a pivotal role in launching and establishing the studio, overseeing everything from operations to brand growth and community engagement. I led digital and social media marketing strategies, creating compelling content, managing brand storytelling, and executing paid digital ad campaigns to drive awareness, increase memberships, and optimize conversion rates. Additionally, I implemented grassroots marketing initiatives, building local partnerships and executing community-driven promotions to strengthen customer relationships. Beyond marketing, I managed daily operations, tracked performance metrics, optimized financial controls for profitability, and developed client retention strategies that contributed to a thriving and engaged member base.
IRONMAN
PHOTOGRAPHER/EDITOR
Photographer and Editor for Ironman, where I captured dynamic visuals of athletes and events, delivering high-quality content that showcased the spirit and intensity of the competition.
Skills
PHOTOGRAPHY
VIDEOGRAPHY
SaaS
SEO
ADOBE CREATIVE SUITE
LEADERSHIP
BRAND DEVELOPMENT
TECHNICAL PROFICIENCY
PROJECT MANAGEMENT
TEAM MANAGEMENT
COLLABORATION
STORYTELLING
PAID DIGITAL MARKETING
SOCIAL MEDIA MARKETING
GRASSROOTS MARKETING
Creative Director
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Photographer
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Branding
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Digital Marketing
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Videographer
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Creative Director ✦ Photographer ✦ Branding ✦ Digital Marketing ✦ Videographer ✦